MetaTagGenerator.org is your resource for generating optimized meta tags quickly and easily. We have developed a reference site with much useful information about meta tags and their uses.
The latest edition of our generator includes the essential meta tags and has made other less useful and less commonly used meta tags optional. We have also included the option of adding the Favicon tag which is often bundled with meta tags.
The original purpose of meta tags has been marginalized thanks to the actions of self-interested parties who quickly learned that you could boost your ratings in search engines by spamming and tweaking meta tags. Surprisingly, some people still think that these methods work.
In a perfect world, meta tags would ideally describe a given web page to a tee with a brief description and a short list of the salent keywords associated with that page’s content. This was all very well thought out by the W3C and organized very nicely by nice IT guys. Then human nature took over and people soon learned how to spam meta tags to trick the simple search engines of the day and soar to the top of the search engine rankings with a little meta-tag-magic!
The Emergence of Google
When Google came on the scene, many people were frustrated with search engines as they often simply parsed meta tags and trusted the honesty of web designers to be completely honest with their meta tags, which were designed to describe their webpages. Human nature being what it is, the net soon was rife with keyword spamming and all kinds of dirty tricks designed to put spammy pages at the top of the SERPs (Search Engine Results Pages).
Google’s main innovation was that it basically IGNORED meta tags! They actually parsed the page and used the real content located in other tags, namely Headline tags and more to determine on-page content. Then the algorithm scoured the net seeking backlinks to a given site and used an algorithm to determine relevance based upon this number, lastly, it tallied how frequently a given page was updated… frequently updated pages are often more current than a page that has, say, lain dormant and unused for years.
So Are Meta Tags Still Important?
Yes. Google is not the only search engine out there… especially for foreign users, many other search engines DO use meta tags. Not only that, but as Google has helped maintain rigor in SERP honesty, they have again put meta tags back into the mix… you can tell how honest someone is by looking at the meta tags. Meta tag spammers, often get banned – which is why we recommend to users of our Meta Tag Generator that they use no more than 12 keywords inside the keyword meta tag.